Secondary text on a sign should be well designed

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Letterhead Fonts is a nice source of information as well as a supplier of awesomely sign-friendly fonts, many designed by real hand letterers. Choosing letter styles for sign work requires special considerations that are not always necessary in other media.

 

The following link is to a tutorial about how good design principles should be applied to even small, unimportant copy. It’s brief, but well done.

Designing secondary text

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This link is just for fun:

What sign makers want to say sometimes

Sign design hierarchy is like a chain of thought

It’s helpful to compare the hierarchy necessary in good sign design to a chain of thought.

A chain of thought is the logical sequence of the parts of an argument. It is a succession of “points” on a path of reasoning. That’s why we call it a line of reasoning—because there should be a logical order to the parts.

Good sign design is also a sequence of information. It should be presented to viewers like the beads on a string. They should be able to easily view the information in a logical order. They should be able, without thinking, to read first what we want them to read first, to read second what we want them to read second, and so on. We must create a visual hierarchy, in descending importance.

A good sign design’s plan always includes the order in which the parts are to be viewed. If we do not control this sequencing of visual information, the composition will likely be easily ignored, just like an illogical, incoherent argument is ignored.Beads