Upper and lower case is easier to read than all capitals

Lettering in all capitals is, generally speaking, more difficult to decipher than lower case or mixed case.

A word in all capital letters creates the illusion of a straight line at the top and bottom. The word shape created by all caps is basically a rectangle.

However, a word in lower case creates a unique word shape. The shape actually aids in word recognition. In addition, the ascenders and descenders of lower case add visual interest.shapely05

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